Ever realised that the Senseo coffeemachine is a direct result of synergy between Philips and Douwe Egberts? Imagine the innovative potential for much larger ‘products’, like urban areas, if this kind of synergy occurs with a much bigger and more diverse group of participants! Buildings that function as intelligent robots, town airplanes, cities like forests, Waterproof communities for rising sea levels, clean water producing industries and so on.
Brainstorm
Syn-City 2009 is an innovation platform that facilitates an ultimate brainstorm event with 50 young professionals on redeveloping dense urban areas. By synergy of all kinds of expertise new, innovative and sustainable city concepts will flourish, which are eventually judged by an expert panel. With an ambitious real-time case, redevelopment of The Binckhorst area in The Hague, this event ensures realistic business opportunities.
Setting
Looking over the endless horizon with the peaceful sound of sea, dunes and birds, the beach offers a stimulating environment to open up these young minds and trigger their creativity. Scheveningen is the perfect combination between The Hague’s ambitious future and the relaxing shore environment.
Goal
The goal is to end with 5 potential business cases, which are [later this year] to be presented to the senior management of participating companies and the important stakeholders of The Binckhorst.
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